БЛОГ О ДЕТСКИХ РАЗВЛЕЧЕНИЯХ

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{"original":"Тренды в детских развлечениях 2024-2025","translation":{"titleEn":"Trends in Children's Entertainment 2024-2025","excerptEn":"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents","contentEn":"{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"textAlign\":null,\"level\":1},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://kiddeo.ru/\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer nofollow\",\"class\":\"text-blue-600 underline\"}},{\"type\":\"underline\"}],\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://kiddeo.ru/blog/kiddeo-eto\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer nofollow\",\"class\":\"text-blue-600 underline\"}},{\"type\":\"underline\"}],\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://kiddeo.ru/blog/pervye-shishki\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer nofollow\",\"class\":\"text-blue-600 underline\"}},{\"type\":\"underline\"}],\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://kiddeo.ru/\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer nofollow\",\"class\":\"text-blue-600 underline\"}},{\"type\":\"underline\"}],\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"heading\",\"attrs\":{\"textAlign\":null,\"level\":3},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://kiddeo.ru/\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer nofollow\",\"class\":\"text-blue-600 underline\"}},{\"type\":\"underline\"}],\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"heading\",\"attrs\":{\"textAlign\":null,\"level\":3},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"heading\",\"attrs\":{\"textAlign\":null,\"level\":3},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://kiddeo.ru/\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer nofollow\",\"class\":\"text-blue-600 underline\"}},{\"type\":\"underline\"}],\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"heading\",\"attrs\":{\"textAlign\":null,\"level\":3},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://kiddeo.ru/\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer nofollow\",\"class\":\"text-blue-600 underline\"}},{\"type\":\"underline\"}],\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"},{\"type\":\"text\",\"text\":\"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents Hello, friends! This is the third column from the founder of Kiddeo.ru – your reliable assistant in planning children's adventures. In previous posts, I shared the story of how the service was created and the first comical advertising fails (if you missed them, here are the <a href=\\\"#\\\">first</a> and <a href=\\\"#\\\">second</a>). Today, let's dive into the data: we'll analyze what has been happening in the children's entertainment market over the past year. I dug into reports from Statista, The Toy Association, and Pew Research – and there’s a lot of interesting stuff! 😎 From the rise of screens to a return to active games. Let's figure out why this is important and how Kiddeo.ru fits into these trends. Spoiler: data for 2024-2025 shows that parents are increasingly seeking a balance between online and offline activities. **Toy and Game Market: Educational Toys on Top** According to The Toy Association, in 2025, American parents (and these trends are global, trust me) are prioritizing toys that develop skills – a whopping 58% of respondents! This includes building sets, puzzles, and anything that teaches critical thinking. Another 56% want toys for outdoor active play, while 60% are looking for creative toys. The global toy market grew from $114.4 billion in 2024 to $120.5 billion in 2025, and it’s expected to rise to $203 billion by 2034. Why? Parents are tired of \\\"empty\\\" entertainment – they want their children to learn through play. Remember the pandemic? It accelerated digitalization, but now the pendulum has swung back. In 2024-2025, the market for educational toys skyrocketed: from $66.22 billion in 2024 to $71.32 billion in 2025. Parents are searching for balance: yes, gadgets are cool, but nothing replaces running around the park or building with Lego. At Kiddeo.ru, we’ve taken this into account: our weekend selections always include a mix – from drawing workshops to active festivals. You can also find scientific or entertaining workshops in the Places section. **Screens vs. Reality: Screen Time Statistics** Pew Research in October 2025 showed that 67% of parents want tech companies to regulate content for children more strictly. According to Common Sense Media, in 2024, 55% of parents read to their children under 2 years old daily – up from 46% in 2020. But screens are still prevalent: 1 in 4 parents uses them as a babysitter, and 34% do so when there is no childcare. Although my personal opinion is that a significant portion of advertising traffic, if not 90% of it, is directed towards \\\"sports betting\\\" and similar content in children's apps, or in apps that are advertised in children's apps. But here, this is a separate pain point not only in Russia but globally. Because a child is not the target client for \\\"betting,\\\" but advertising is funneled through them, and what do we get?! Every child knows each of these companies... it’s terrifying. **What Does This Mean for Parents? And Lessons for Me as a Founder** The data screams: 2024-2025 is the year of balance. Parents are spending more on educational products (the childcare market is projected to be $245 billion in 2025, a growth of 5.69%), but they want real emotions. For startups like ours – it’s an opportunity: focus on personalization. I see how Kiddeo.ru can become a hub where data meets real life. **Conclusion: Let’s Put Data into Practice** These trends are not just dry statistics; they are hints and reflections for us. If you’re looking for weekend ideas – check out Kiddeo.ru. Share in the comments: which trend surprised you?\"}]}]}","seoTitleEn":"Trends in Children's Entertainment 2024-2025","seoDescriptionEn":"Trends in children's entertainment 2024-2025 – what the latest data shows and how it can help parents","seoKeywordsEn":"Trends in children's entertainment 2024-2025, children's entertainment, children's trends, kids, kiddeo, kiddeo ru, kiddeo"}}

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